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Target market

oriented and sends out daily emails out to the mall's database of customers on tenants promotions.

Flexible with leasing options with short term smart carts, affordable short term promotional areas with maximum visibility, year-to-year leasing with favorable conditions for new businesses.

Community driven

by maintaining close ties with the neighbourhood by organizing community interest activities and promotions.

Active in social networking with daily posts of tenants promotions, happenings at the mall and eco tips on the mall's Facebook page.

Unique with creative ideas in running themed promotions to set the mall apart from other malls.

Through research, the mall's primary market is predominantly middle to upper income professional married females aged 24 to 45 with young families.

 

To cater to this market, the mall's ideal retail mix consists of women's fashion, kids fashion, baby stores, family oriented food & beverage, home & living stores, electronics, IT, as well as services such as drycleaners, shoe repair and key makers.